There are two distinct components in it.
- One is the squabble between the competitors in the global marketplace. The outsourcing, the competitive threat from emerging markets of China and India, the need to serve the needs of diverse international customers. This kind of stuff. You can no longer be safe, no matter what your business is, and you need to change. But at the core this is essentially a pointless zero-sum game that noone really benefits from. When Walmart forces you to squeeze out every penny from your suppliers, the economy overall suffers (or gains only marginally). When Procter & Gamble introduces another "NEW!!!" shampoo, customers' lives don't really change. Yes, the market economy causes everyone to strive for perfection, but the difference between perfect and the "good enough" is not really worth it.
- Much more important are the constant technological improvements - the never-ending unstoppable progress of science and technology. This is what makes our lives today so much better than 100 years ago, not competition between global oligopolies. This change benefits not the competition, but from cooperation. Incidentally, this is what will bring us the Singularity and other transhumanist goodness. It doesn't really matter who makes the mobile phone handsets - Nokia or one of its new Chinese rivals, what matters is that overall tehcnologies improve and make better products possible, regardless of who is in charge.